Noodles have a rich and confusing hist. There is still no clearance about where did it originate from. But Chinese claim it as their discovery and have also various stories of the history of noodles and evolution of it in China. Noodles play an important part in diet and culture heritage of Asians. There different … Continue reading 49. CEREMONY AND SOCIAL USAGE OF NOODLES
“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou “#LikeAGirl” a creative idea that proved you can make a feminine hygiene brand more powerful, a powerful insight that resonated universally and a campaign that brought a new narrative to life. This creative insight believed that gender stereotypes are … Continue reading 48. THINK OUT OF THE BOX!
I was talking to my friend and in the middle of the conversations she said, “Oh God! I hate cramps.” Don’t we all do? Her flight had just landed, and she was waiting to get her luggage, and all I could wonder was, she will have to do it all alone, she might need help. … Continue reading 47. IT SUCKS!
The most common phobias are- Social phobias, agoraphobia (fear of open spaces), acrophobia (fear of heights), pteromerhanophobia (fear of flying), claustrophobia (fear of enclosed spaces), etc. These all are very common but there is another type of phobia called the phobophobia- fear of phobias. It is like fearing the fear itself. According to Dr Gerri … Continue reading 46. WORLD OF FEARS- II
AUTHOR- KARTHIK SRINIVASAN The book is about taking charge of your own online narrative. Politicians and celebs are a great example of building their brands online, but how doe an individual do it? The book has all the tricks and methods that an individual can use. In a time when social media has an unrelenting … Continue reading 45. BE SOCIAL BUILDING BRAND YOU ONLINE
REASON… One of the reasons for the discrimination is the lack of women representatives in the sports councils. The data for this is also as disturbing as it was for the women’s pay in sports. “Currently, four out of fifteen members of the IOC (International Olympic Committee) executive board are women (27%) and the percentage … Continue reading 44. PAY-GAP IN INDIAN SPORTS-V
DISCRIMINATIONS Women athletes are not treated equal. Where male’s get the privilege of travelling from business class, the female team had to do with economy, because of the less funding for them. Sexism tops the list of all forms of discrimination. In 2014 Asian Games, two coaches Manoj Rana and Chandan Pathak were arrested for … Continue reading 43. PAY-GAP IN INDIAN SPORTS-IV
DIFFERENT ARGUMENTS FOR PAYING WOMEN ATHLETES LESS Return of investment (ROI) is less in women’s sports. This is true but return of investment is not only income generated with sale of tickets and viewership on television, but also merchandising and many other factors. For male teams the fans are built organically, but with female’s team … Continue reading 42. PAY-GAP IN INDIAN SPORTS-III
PAY-GAP IN DIFFERENT SPORTS Board of Control for Cricket in India (BCCI) divides the pay structure for male players in four categories- Grade A+, Grade A, Grade B, Grade C. The top bracket receives Rs. 7 crore annually, while others 5, 3, 1 respectively. For women it is divided into three- Grade A, B and … Continue reading 41. PAY-GAP IN INDIAN SPORTS-II
On 7th July the US team won their 4th FIFA World Cup and the audience ruptured with the cries of equal pay. And earlier, US Women’s National Team (USWNT) had filed a lawsuit against US Soccer, for demanding for an equal pay. This pay disparity exists for them even after winning three World Cups and … Continue reading 40. PAY-GAP IN INDIAN SPORTS-I
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