Common sense is not so common. If it was, well, then we would probably be living in a different dimension. It is defined as “sound judgement derived from experience rather than study.” People with common sense are considered as more reasonable, practical, and down to earth. But if common sense was common then there would … Continue reading 20. COMMON SENSE IS NEITHER COMMON NOR SENSE
‘Brands need to be human to the core, that makes people think differently about the brand.’ I had the privilege of attending an interactive session of Kass Sells, Global COO- WE Communications on Brands in Motion at School of Communication & Reputation. He talked about how brands need to lead the change through their communication … Continue reading 17. Brands In Motion
AUTHOR- PETER THEIL PUBLISHED- 2014 The true essence of any task is beginning it. It’s a book about a business that creates something new, from going ‘Zero to One,’ as opposed to copying from other businesses. A self-help book for entrepreneurs. It explains how to make profits that generate well into the future. This is … Continue reading 16. ZERO TO ONE
You have to unlearn to learn. Unlearn that people won’t judge you if you go and talk to them, learn that people are quite approachable. Like these there were many learnings from PRAXIS 8. Firstly, working as a team. There were 20 of us and all of us had each others’ back at all times. … Continue reading 13. Unlearn to learn
PRAXIS is organised every year in different parts of India- with new location, new speakers, new menu and, a new band. For its 8th edition it was in Grand Hyatt, Goa. The work was distributed among the core team- Amith Prabhu, Anubhuti Mathur, Roshan Alexander, etc, and we were referred to as the kids team, … Continue reading 12. HUSTLIN’ AT PRAXIS
TRUST IN A LEFT BRAIN/RIGHT BRAIN WORLD The world is changing dramatically with every passing day, and so is the corporate world. Communicators be it public relations professionals or advertisers, don’t think of themselves as scientists but as creatives. Which is not true. While our right brain is creative the left part deals with the … Continue reading 10. EVIDENCE BASED CREATIVITY
Author- Ryan Holiday Published- 2012 The book is astonishing and disturbing at the same time. It alarms about the dangers of the fake news that are even more relevant today. It blows off the lid through which rumours travel online and get traded up the media ecosystem until it becomes real headlines and starts generating … Continue reading 3. Trust me I’m Lying: Confessions of a Media Manipulator
Not everything in this world makes sense to everyone- the wars, slavery, patriarchy, human trafficking, rapes, murders, etc, but we all know they exist; amongst us, when all we do is go on with our lives, where lives are lost, destroyed and the worst that couldn’t even be imagined by us. This is the world … Continue reading 2. The Last Thread
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton Continue reading The Journey Begins
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