Another day at PRAXIS 8 and another insightful speech, it felt like everywhere you look there was someone standing there already to teach you something new. I got a chance to listen to Gregory Galant, Co-Founder and CEO of Muck Rack and The Shorty Awards. He talked about- “Tips for building relationships with journalists,” and … Continue reading 11. TIPS & INSIGHTS
TRUST IN A LEFT BRAIN/RIGHT BRAIN WORLD The world is changing dramatically with every passing day, and so is the corporate world. Communicators be it public relations professionals or advertisers, don’t think of themselves as scientists but as creatives. Which is not true. While our right brain is creative the left part deals with the … Continue reading 10. EVIDENCE BASED CREATIVITY
You know a speaker has you hooked if he starts his speech with a picture and an example of MS Dhoni and ends it with a quote by Steve Jobs. I got an opportunity to listen to Christo van Wyk, Regional Director (India and Middle East), Meltwater at the 8th edition of PRAXIS in Goa. … Continue reading 9. How to build, manage and measure brand trust
“Food has no religion,” you all know what I am talking about. It’s true, isn’t it? I am a foodie at heart, and love to try new cuisines or thought that I would as soon as I move out of Jhansi, but boy is it expensive! So now I am out of my mother’s den … Continue reading 8. FOOD FOOD FOOD
Climate Change Emergency There was a time when extreme climate differences were solely blamed on nature, but now science has established that human-induced climate change is playing a major role. And what are we doing about it? According to scientists developed nations need to bring down their carbon emission by 15% so that developing nations … Continue reading 7. Climate Change or Emergency
Colour isn’t the only menstrual taboo in our society; from using blue liquid to believing that an entire crop field can be destroyed by women on her periods is nothing new. “Fem-care advertising is so sterilized and so removed from what a period is,” Elissa Stein, co-author of the book Flow: The Cultural Story of … Continue reading 6. Blue Gel Myths
“That gender is a choice, or that gender is a role, or that gender is a construction that one puts on, as one puts on clothes in the morning, that there is ‘one’ who is prior to this gender, a one who goes to the wardrobe of this gender and decides with deliberation which gender … Continue reading 5. No One
People are judged in all their decisions by the most unimportant people. Whether you support a patriarchal society or feminism there will be someone who will have the audacity to come out and tell you that you couldn’t be more wrong. There are a lot of wrong interpretations around what it is to be a … Continue reading 4. Why feminism will help us all
Author- Ryan Holiday Published- 2012 The book is astonishing and disturbing at the same time. It alarms about the dangers of the fake news that are even more relevant today. It blows off the lid through which rumours travel online and get traded up the media ecosystem until it becomes real headlines and starts generating … Continue reading 3. Trust me I’m Lying: Confessions of a Media Manipulator
Not everything in this world makes sense to everyone- the wars, slavery, patriarchy, human trafficking, rapes, murders, etc, but we all know they exist; amongst us, when all we do is go on with our lives, where lives are lost, destroyed and the worst that couldn’t even be imagined by us. This is the world … Continue reading 2. The Last Thread
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