Are the generations different? Or is it just our perception, to divide and put tags on them? First, let’s talk about how different they are from each other. Baby Boomers were born from 1946 to 1964. They got their name from the “baby boom,” which happened after World War II. They were benefited with a … Continue reading 61. BOOMERS VS MILLENNIAL
In order to get all the handsome hunks behind you have to smell like a lady. This is how products are advertised to us. Many people get confused between branding, marketing, advertising and public relations. All of these co-exist together but are different from each other. “In our factory, we make lipstick. In our advertising, … Continue reading 60. BRANDING VS ADVERTISING
Over the years there has been a drastic change in the communications industry and public relations was not left out. With the advent of internet and social media the tactics of marketing and promotions have changed overnight. Where one was curious to try out the new mediums, many great campaigns emerged through social media. Complexity … Continue reading 59. CHANGE & BE CREATIVE
Let’s start with some data, “83% of consumers think brands could be capable of providing stability- an important expectation to satisfy in these unstable times. 54% brands to balance a great product with powerful purpose and activism, and 74% expect brands to take a stand on important issues.” Brands want to connect to their customers … Continue reading 58. CHANGE IN COMMUNICATION: HUMAN TO THE CORE
We all have heard that a public relations professional pitches a story to the journalist and then the journalist decides whether the story would be published or not. But now PR is also realizing the importance of content writing rather than just pitching the idea, the content can be given to journalists which fit in … Continue reading 57. CHANGE IN COMMUNICATION: CONTENT MARKETING
Organizations are changing their way of communication and also the message. The type of communication that was done a decade ago cannot be used today. Customers’ consumption patterns and their expectations from an organization have changed. Now only a good product or service cannot be the reason for a brand’s success, its reputation is also … Continue reading 56. CHANGE IN COMMUNICATION: DATA LEAD
It’s not easy for any brand to survive in today’s competitive environment. One small misstep and all the reputation built over the years will turn to dust. Where good quality products and services are one of the most important factors of success for any brand, they are not the only factors. Engagement with the customers, … Continue reading 55. Defining “WHY” of Brands.
Be careful of what you see and read. No matter how true it sounds, there’s a huge possibility that the news piece came from someone sitting in their garage and editing a piece to make it look like actual news rather than from an editor’s office. The pace of information spreading keeps on increasing and … Continue reading 54. BE CAREFUL…
I talked to a friend today after a long time. We started following each other on Instagram and started the conversation there itself. And the first question he had for me was, “Why only two posts?” and I didn’t have any good answer to this question. I said I am not a big Instagram fan. … Continue reading 53. Is it necessary to be active on Instagram?
Greta Thunberg, a 15-year-old environmentalist activist from Sweden has started such a big climate change awareness movement that even grown-ups failed to do. Her movement was started by a handwritten message- “School strike for climate.” She sat in front of the Sweden Parliament protesting and skipping school on Friday. And soon her actions started spreading … Continue reading 52. SMALL SIZE. BIG VOICE!
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